Affiliation:
1. B.K. School of Business Management Gujarat University
Abstract
The study is conducted to understand the Investing Patterns of Working Women of Ahmedabad city. A survey has been used to collect primary data and 50 questionnaires (respondents) were used in final analysis. SPSS and Microsoft Excel have been used to analyse and interpret the data. Descriptive statistics and inferential statistical techniques have been used to conclude the data. It is found that the As against the general perception of people that women prefer to invest in jewellery over other investments because of the natural fascination of jewellery, it was found that it is contradictory to the perception of people.
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1 articles.
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