Affiliation:
1. Department of Management North Eastern Hill University (NEHU), Tura campus
Abstract
The purpose of the study is to examine the aspects of Overtourism in the Kullu Hill station of Himachal Pradesh. Tourist arrival data for both domestic & international are considered for the study for a total period of 10 years from 2010 through 2019, from Government sources. The data are analysed and visualised by the use of statistical tools for insights into Overtourism. The study found evidences for existence of Overtourism in Kullu region and suggests administrative measures on identified peak seasons as a way to control and minimise the impact of Overtourism in the region
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