A STUDY OF CONSUMER BEHAVIOR FOR BUILDING NEW BUSINESS FORMATS IN INDIAN RETAIL SECTOR DUE TO DIGITIZATION

Abstract

This paper specifies propositions to explain the occurrence of a theory to restructure retail formats on the bases of demographic variables. It focuses on one specific need of a paradigm shift for retail industry due to digitization. This covers the retail formats, retail related consumer behavior and theory to restructure the formats. These consequences and concerns include the evolution of new retail formats. It augments changes to be brought in to the market structure due to the continuous dynamic growth in different disciplines of electronic retail structure and globally growing concern for the shared sales of store formats. This research was aimed to compare and identify the features of retail stores and adopt it to meet the need of modern retail industry. The significant and continuous growth of e-commerce as well as the digital transformation itself are responsible for a necessary transformation process of the existing retail sector. Studying empirically, it highlights that to serve the customer better and offer a good customer-experience, it seems necessary to adopt the necessary features for the formats. As an outcome concrete occurrences and the path for the retailers will be derived. This will help retailer to decide which demographic variables will impact their stores while deciding the adopting changes to their formats as per their type of store and product segment.