Affiliation:
1. Govt Arts and Commerce College, Babra, Dist. Amreli, Gujarat
Abstract
In today's competitive market, businesses must be able to quickly adapt to the ever-changing landscape of marketing. With the rise of artificial intelligence (AI), marketing intelligence is being redefined. AI is revolutionizing the way businesses approach marketing, providing new insights and opportunities for growth. This abstract explores the ways in which businesses can leverage the power of AI to achieve smarter business growth through marketing. By analyzing vast amounts of data, AI can identify patterns and predict future trends, enabling businesses to make informed decisions and tailor their marketing strategies accordingly. Through AI-powered marketing intelligence tools, businesses can automate their marketing efforts, freeing up valuable time and resources for more strategic activities. AI can assist with lead generation, customer segmentation, and personalized messaging, providing a more personalized experience for customers and ultimately driving revenue growth. With the help of AI, businesses can optimize their marketing efforts to reach the right audiences, at the right time, with the right message. This leads to improved customer acquisition, increased customer retention, and ultimately, higher profits. Moreover, AI-powered marketing intelligence can help businesses stay ahead of the competition by delivering real-time insights into market trends and consumer behaviour. By monitoring social media platforms, search engines, and other data sources, businesses can gain a comprehensive view of their target audience, identifying patterns and preferences that can inform marketing strategy. In conclusion, the benefits of leveraging AI for marketing intelligence are numerous. By embracing AI-powered marketing intelligence, businesses can achieve smarter growth, maximize ROI, and deliver exceptional customer experiences. As the world of marketing continues to evolve, AI-powered marketing intelligence will play an increasingly important role in the success of businesses across industries.
Reference8 articles.
1. Chen, M. Y., & Popovich, K. (2020). Leveraging artificial intelligence for marketing intelligence in the hospitality industry. Journal of Hospitality and Tourism Technology, 11(4), 682-695. https://doi.org/10.1108/JHTT-09-2019-0161
2. Kim, J., & Sung, Y. (2020). The use of artificial intelligence in marketing intelligence for e-commerce businesses. Journal of Retailing and Consumer Services, 54, 102055. https://doi.org/10.1016/j.jretconser.2020.102055
3. Li, X., Wang, D., & Li, J. (2020). Enhancing marketing intelligence with artificial intelligence: Evidence from the tourism industry. Tourism Management, 81, 104155. https://doi.org/10.1016/j.tourman.2020.104155
4. Ravi, V., & Venkatesan, M. (2020). A review of artificial intelligence and machine learning applications in marketing. Journal of Contemporary Research in Management, 15(1), 50-57
5. Chauhan, V., & Singh, S. (2020). Artificial intelligence and marketing intelligence: A new dimension in marketing research. International Journal of Advanced Science and Technology, 29(7), 6551-6558.
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Decoding Customer DNA;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-30
2. Women’s Small Businesses Development in the Post-War Period in Ukraine: Non-Conventional Industry Sectors;2023 IEEE 4th KhPI Week on Advanced Technology (KhPIWeek);2023-10-02