AN EMPIRICAL STUDY TO MEASURE CONSUMER PREFERENCES TOWARDS NUTRACEUTICALS AND DIETARY SUPPLEMENTS IN GUJARAT- NEED OF AN HOUR CONSIDERING COVID-19

Abstract

“Precaution is better than cure.” Nutraceuticals industry is founded on this value which is a prevention driven model. Since Nutraceuticals and dietary supplements industry are developing significantly nowadays, but still, it is a growing industry. During covid-19 pandemic it is essential that you have to be health conscious so it can be an affect the nutraceutical market which provide consumer value they expect. Dietary supplements are the nutrients which was extracted from food on the basis of necessities. The range of products which is helpful to children, aged people by its features and outcomes which is accessible in various forms and contents. This research paper intentions to identified the awareness preference concerning this industry.