Affiliation:
1. Department of Business Administration, Maharaja Krishnakumarsinhji Bhavnagar University, Bhavnagar
Abstract
During lockdown period, people were free and locked in their own houses and thus, they were using more social media which is said as communication of people in mass using the internet. The research is carried out for the assumption that usingg social media may have impacts on well being of the people. Total 238 people were surveyed using structured questionnaire in Gujarat region of India for measurement of well being and usage of social media. The measurement of well being is done through the well known scale W. H. O. - 5. The sampling technique was convenience sampling. The results have shown that there is a relation between usage of social media and well being of the people. The regression analysis is also carried out to modelling the trends. Demographic factors are analysed using t test and ANOVA tests. The least age group are using maximum social media and thus, are weak in well being while, age group 45 to 60 years are using the least social media and are strong in well being. The paper will be useful for application of the trends and further research in addition to the advancements in the knowledge.