A STUDY OF CONSUMER SATISFACTION TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO BHAVNAGAR CITY

Author:

Badiyani J.M.1,Jagani Krupa1

Affiliation:

1. Department of Business Management, MK Bhavnagar University, Bhavnagar

Abstract

The purpose of this study is to investigate customer satisfaction with online shopping in the Bhavnagar city. In addition, numerous characteristics of internet purchasing users were investigated. The data will be obtained from respondents using a questionnaire that will be sent to them on a set schedule. According to the findings of the study, the future of e-tailors in India, particularly in cities, appears to be very bright. For our clients, online purchasing provides the greatest pricing, high-quality products, and a completely hassle-free shopping experience. Any e-tailor company's success in India is determined on its popularity

Publisher

Gujarat University

Subject

General Medicine

Reference10 articles.

1. Adrita Goswami et al., Customer Satisfaction towards Online Shopping with special reference to teenage group of Jorhat Town Paripex – Indian Journal of Research, Vol: 3, Issue: 4, May 2013, pp 239-241.

2. Chinting S, The Effect of Internet Marketing on Organizational Commitment: Job. 2010.

3. Dash, A.(2012) Online shopping and customer satisfaction: An Empirical investigation. International Journal of Research in Management, Economics and Commerce, 2 (11), 42-49.

4. Ganapathi, S. Customer Satisfaction towards Electronic Shopping with Reference to Tiruchirappalli District. International Journal of Management and Social Sciences (IJMSS), 8(1.1), 2018, 23-26.

5. Kanwal Gurleen: Customers Perception Towards online Shopping-The case of Punjab, International journal of management & information Technology. vol 1, no, 1, May, 2012. Pp1-6

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