Reverse techniques as a means of increasing the validity of the cardio-oculometric diagnostics

Abstract

The article presents empirical data confirming the validity of our assumption that the use of reverse modes in operations with visual stimuli presented on the eyetracker screen allows us effectively assessing the degree of respondents’ honesty in work. It is shown that the combination of modes "authentic view" with the "reverse view" significantly facilitates performing all tests by the respondents, simplifies the procedure of their self-determination in their personal choice and makes their participation in research an interesting and attracting event. It is noted that a comparison of the gaze parameters obtained in these modes can serve as an additional indicator of the degree of subjective significance of various visual stimuli elements for respondents. It is also shown that the use of reverse modes, visual stimuli of personal orientation, active participation of respondents in the discussion of all oculometric and oculographic data obtained therewith increases the motivation of interviewees to validate various types of information content and confidential discussion of even unpopular questions