IMPACT OF DIGITAL TECHNOLOGIES ON PERSONNEL MANAGEMENT EFFICIENCY

Abstract

The article reveals the essence and influence of digital technologies on the effectiveness of per-sonnel management. The use of the latest digital technologies in the field of personnel management in enterprises under martial law in Ukraine is analyzed. Theuse of digital technologies provides easier access to resources and the ability to work from anywhere in the world. There is an opportunity to acquire new knowledge, develop skills, increase the level of competence and professionalism. The flex-ibility of employment, the level of technical and social mobility is increasing. An important advantage is the ability to store and transfer information at the international level in real time. Traditional and digital models of personnel management were evaluated. The expediency of using digital technologies in the Ukrainian practice of personnel management has been proven. The use of innovative digital tech-nologies ensures the growth of labor productivity, the improvement of qualifications and retraining of employees, the creation of an optimal environment for the development of each employee, the imple-mentation of an emphasis on the disclosure of the creative potential of employees, the unification of the personal goal of the employee with the goals of the enterprise. It has been established that the important tasks of digital transformation are effective recruiting, continuous training and development of person-nel, and attracting competent, promising employees. Under the condition of effective recruiting in en-terprises, there will be a strengthening of the quality of personnel, an increase in labor productivity, and an increase in the image of the enterprise on the labor market. The expediency of using social networks, communication robots (“chat-bots”), big data analysis, applications and analytics based on artificial intelligence, cloud technologies in software for personnel management needs is substantiated.