Customer Loyalty and Integrated Marketing Communications among Subscribers of Telecommunication Firms in Lagos Metropolis, Nigeria-Reference-Cited by-同舟云学术

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Customer Loyalty and Integrated Marketing Communications among Subscribers of Telecommunication Firms in Lagos Metropolis, Nigeria

Published:2018-09-30 Issue:3 Volume:10 Page:101-118
ISSN:1804-171X
Container-title:Journal of Competitiveness
language:
Short-container-title:JOC

Author:

Oluwafemi Olaolu Joseph, ,Adebiyi Sulaimon Olanrewaju,

Publisher

Tomas Bata University in Zlin

Subject

General Economics, Econometrics and Finance,General Business, Management and Accounting

Cited by 13 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Customer perception, integration behavior, and loyalty of internet of things enterprises;Technology in Society;2024-09

2. Influence of Integrated Marketing Communication on Revisit Intention with Visitor Satisfaction as a Mediator;European Journal of Business and Management Research;2023-11-20

3. Marketing communications’ dimensions and brand loyalty in the banking sector;Revista de Gestão;2023-10-18

4. Work from home connection: a cluster analysis based on the Internet service attributes towards subscribers profile;Digital Transformation and Society;2022-12-12

5. Gerenciamento da comunicação de marketing em uma cervejaria artesanal localizada no município de Passo Fundo/RS;Revista da Micro e Pequena Empresa;2022-04-11

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