THE IMPACT OF MARKETING INNOVATION ON THE COMPETITIVENESS OF ENTERPRISES IN THE CONTEXT OF INDUSTRY 4.0-Reference-Cited by-同舟云学术

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THE IMPACT OF MARKETING INNOVATION ON THE COMPETITIVENESS OF ENTERPRISES IN THE CONTEXT OF INDUSTRY 4.0

Published:2018-06-30 Issue:2 Volume:10 Page:132-148
ISSN:1804-171X
Container-title:Journal of Competitiveness
language:
Short-container-title:JOC

Author:

Ungerman Otakar, ,Dedkova Jaroslava,Gurinova Katerina, ,

Publisher

Tomas Bata University in Zlin

Subject

General Economics, Econometrics and Finance,General Business, Management and Accounting

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