Atsuho Nakayama : Applying Deep Learning Approaches to Marketing Challenges : Examples of Market Segmentation and Positioning Strategies

Author:

NAKAYAMA ATSUHO1

Affiliation:

1. Graduate School of Management, Tokyo Metropoli-tan University

Publisher

Behaviormetric Society of Japan

Subject

General Mathematics

Reference70 articles.

1. AdVisionDigital (2020). AdZyklopädie Deutschlands größtes Online-Archiv für Werbung. Tech. rep., Hamburg, Germany, https://v2.adzyklopaedie.com

2. Agrawal, A., Gans, J.S., & Goldfarb, A. (2017). How AI will change strategy: a thought experiment. Harvard business review online. Retrieved June 1, 2022 from https://hbr.org/2017/10/how-ai-will-change-strategy-a-thought-experiment

3. Ahmad, N., Omar, A., & Ramayah, T. (2010). Consumer lifestyles and online shopping continuance intention. Business Strategy Series, 11, 4, 227-243.

4. Anderson, W. & Golden, L. (1984). Lifestyle and psychographics: a critical review and recommendation. Advances in Consumer Research, 11, 405-411.

5. Arabie, P. & Hubert, L. (1996). Advances in Cluster Analysis Relevant to Marketing Research. In: Gaul, W., Pfeifer, D. (eds), From Data to Knowledge, Springer, Berlin, Heidelberg.

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