Behavioral Traits of Trial Members Captured from Partnership Loyalty Program
Author:
Affiliation:
1. Faculty of International Social Sciences, Yokohama National University
2. Database Marketing Laboratory, CCC Marketing Co., Ltd.
Publisher
Behaviormetric Society of Japan
Subject
General Medicine
Link
https://www.jstage.jst.go.jp/article/jbhmk/49/1/49_15/_pdf
Reference40 articles.
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3. Blattberg, R. C., Kim, B. D. and Neslin, S. A. (2008). Database Marketing: Analyzing and Managing Customers. New York, NY: Springer.
4. Bombaij, N. J. F. & Dekimpe, M. G. (2020). When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics, International Journal of Research in Marketing, 37, 1, 175-195.
5. Bourdeau, B. L., Cronin Jr, J. J., & Voorhees, C. M. (2007). Modeling service alliances: an exploratory investigation of spillover effects in service partnerships, Strategic Management Journal, 28, 6, 609-622.
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