Background: Recent therapeutic approaches to auditory verbal hallucinations (AVH) exploit the person-like qualities of voices. Little is known, however, about how, why and when AVH become personified. We aimed to investigate personification in individuals’ early voice experiences. Methods: We invited users of Early Intervention in Psychosis (EIP) services aged 16–65 to participate in a semi-structured interview on AVH phenomenology. Voice-hearers in the first nine months of using EIP were recruited through two NHS trusts in the North-East of England. We used content and inductive thematic analysis to code the interviews, then examined key associations with personification using a variety of statistical methods. Results: Forty individuals participated between September 2017 and April 2019. Many participants reported a range of negative emotions (predominantly fear, 60%, 24/60, and anxiety, 62.5%, 26/40), visual hallucinations (75%, 30/40), bodily states (65%, 25/40), and “felt presences” (52.5%, 21/40) in relation to voices. Complex personification, reported by a sizeable minority (16/40, 40%), was associated with experiencing voices as conversational (OR = 2.56) and companionable (OR = 3.19), but not as commanding or connected to trauma. Neither age of onset nor time since voices were first reported related to voice personification. Conclusions: Our findings affirm recent investigations of the heterogeneity of AVH while offering new insights into the variety and significance of personified voices. Personified voices appear to be distinguished less by their intrinsic properties, commanding qualities or connection with trauma, than by their affordances for conversation and companionship.