Relationship between Preference for Red and Locus of Control

Abstract

The validity of the assumptions about the color red in the Lüscher color theory were examined by correlating preference for red to locus of control and sex. Undergraduates (100 men and 100 women) who scored ⩽ 8 or ⩾ 16 on the Rotter Internal-External Locus of Control Scale were administered the short form of the Liischer Color Test. Consistent with the assumptions by Lüscher about the color red, the analysis of variance showed that Internal scorers preferred red significantly more than External scorers, but no sex difference was found.