LÜscher Color Preferences of Arctic Inuit and of Southern Canadians

Abstract

A comparison of color preferences based on the Lüscher Color Test was made for 21 Inuit residing within the Arctic circle and those of 49 residents of Southern Canada. These two groups have been raised in radically different physical and cultural environments. We expected that such factors could influence color preferences; however, no statistically significant differences were found in relative preferences for blue, green, red, yellow, purple, brown, grey, and black for our data based on Luscher's scoring and those on our own scoring system independent of Luscher's theory and scoring.