Verbal Conditioning: Resistance to Extinction as a Function of Reinforcement and Need for Social Approval

Abstract

In the present study the effects of 8 reinforcements administered under partial and continuous scheduling, with an additional factor of high and low social approval needs based upon scores of the M-C SDS, were investigated. The results indicated no differences as a function of either treatment or groups. In view of the relatively high rate of resistance to extinction shown by the group receiving no reinforcement, it is suggested that further study be made of the possibility of self-reinforcement and the restriction of range which may be imposed upon Ss who receive reinforcement.