A Questionable Questionnaire: A Rejoinder to Marks

Abstract

In a recent article Marks argues that two previous articles in this journal in 1986 and 1988, questioning the construct validity of the Vividness of Visual Imagery Questionnaire, should be dismissed due to methodological flaws and overwhelming evidence to the contrary. In this response to Marks, the methodologies of the two studies in question are clarified and defended. Research and other evidence supporting the two Chara studies are presented. It is concluded that the construct validity of the imagery questionnaire has not been established and that further investigations of the questionnaire, and particularly its rating scale, are warranted.