Effects of Information Conflict and Complexity in Visual Figures on Voluntary Visual Exploration, Using Structural Information Theory

Abstract

This study was designed to examine the effects of information conflict and complexity on voluntary visual exploration quantitatively. 31 adults viewed each of 16 slides of geometrical figures and places for as long as they wished. The stimuli had two values of information conflict and complexity which had been calculated by means of structural information theory. Free looking times indicated that only when information conflict was low, voluntary visual exploration was positively correlated with complexity. Furthermore, voluntary visual exploration correlated positively with information conflict when complexity was low.