A Magnitude Estimation Scale for Human Values

Abstract

This article describes the development and testing of a format for ratio magnitude estimation in the study of human values. This new format provides results which are free from the analytical constraints inherent in the typical ranking procedures followed in the Rokeach Value Survey. After showing that the new format produces comparable test-retest measures of stability to those obtained by Rokeach, the superior analytical possibilities offered by the magnitude-estimation approach are illustrated.