Emotionality of Words as Related to Vividness of Imagery and Concreteness

Author:

Campos Alfredo12,Marcos José Luis2,González María ÁNgeles2

Affiliation:

1. University of Santiago de Compostela

2. University of A Coruna

Abstract

We investigated the association of the imagery and concreteness of words on their emotionality. Emotionality was evaluated on the basis of skin conductance. A total of 61 subjects (all university students) rated the vividness of imagery and concreteness of the words in a list of 25 word pairs. Each pair was comprised of one abstract word and one concrete word with a related meaning, e.g., “friendship” and “friend,” thereby controlling meaning. The skin-conductance response of each word was measured subsequently from these same subjects. Our results show that both imagery and concreteness were significantly related to emotionality.

Publisher

SAGE Publications

Subject

Sensory Systems,Experimental and Cognitive Psychology

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