Opinions on Abortion as Measured by the Lost-Letter Technique

Author:

Kunz Phillip R.1,Fernquist Robert M.1

Affiliation:

1. Department of Sociology, Brigham Young University

Abstract

This study uses a postal card as a modification of the “lost letter” technique to obtain information about abortion attitudes. The message on the cards (which can be read easily by the finder) included 100 with a promise to donate money to a proabortion committee, 100 to an antiabortion committee, and 100 contained a neutral message having nothing to do with abortion. 50 of each type of card were dropped in one of two urban areas. There were more antiabortion than proabortion cards mailed, but the highest return rate of neutral cards suggests a need for additional study of abortion attitudes.

Publisher

SAGE Publications

Subject

General Psychology

Reference4 articles.

1. The Lost Letter Technique as a Measure of Community Attitudes Toward a Major Social Issue

2. Official Report of the One Hundred Fifty-Sixth Semiannual General Conference of the Church of Jesus Christ of Latter-Day Saints. Published Publishedublished by the Church of Jesus Christ of Latter-Day Saints, Salt Lake City, Utah, 1986. Pp. 18–22.

3. The Lost-Letter Technique: A Tool of Social Research

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