Computer Analysis of Sensory Predicate Use in Written and Oral Communication

Author:

Durand Douglas1,Weitzel John2,Hansen Anita3

Affiliation:

1. College of Business Administration, University of South Carolina

2. School of Information Studies, Syracuse University

3. University of South Carolina

Abstract

Numerous studies have shown that the predominant activity for white collar work is communication. Much interpersonal communication depends upon nonverbal cues; these are significantly reduced or lost by electronic media (e.g., electronic mail). This study explored a possibility for maintaining interpersonal rapport while using information technology. Using Neurolinguistic Programming concepts, an analysis of written and spoken sensory predicate patterns was conducted. Sensory predicates were detected in both electronic and oral communications. The results hold promise for increased interpersonal rapport by automating the matching of predicates in electronic messages.

Publisher

SAGE Publications

Subject

General Psychology

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