Affiliation:
1. Wake Forest University
Abstract
The study was designed to investigate the connotative meanings of color signs and corresponding color significates among young adult Ss. Semantic differential ratings of 10 color names and 10 corresponding color hues revealed highly similar meanings along Evaluation, Potency, and Activity dimensions. It was concluded that color names and hues are virtually equivalent in terms of the connotative meanings which they evoke.
Subject
Sensory Systems,Experimental and Cognitive Psychology
Cited by
15 articles.
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