Self-Esteem and Apparel Satisfaction with Appropriate Clothing: Value of Product Attributes and Support Groups for Mastectomy Survivors

Abstract

The study examined use of appropriately designed clothing for special needs of postmastectomy women, including associations with self-esteem and satisfaction with certain apparel. The study was also designed to identify the person and product attributes valued by postmastectomy women while shopping for apparel items. A pre-posttest research design was used to examine the association of intervention, the self-esteem, and apparel satisfaction of the sample. Descriptive statistics were used for general information, as well as person and product attributes, and t tests were applied to test the two hypotheses. Analysis indicated that the intervention enhanced apparel satisfaction; however, the differences were not significant for self-esteem. The participants used support groups and evaluated several product attributes before making the apparel purchases. Implications for education, research, and service are discussed.