Abstract
240 university students rated the concept working mothers with pre-school children on a series of 42 bipolar adjectives. Factor analysis of the ratings suggested that the concept was judged along three orthogonal dimensions, social acceptability, liberated-assertive and tense-ambitious. The first factor may reflect attitudes relating to effects on children while the last two factors appear to reflect beliefs about personality and emotional traits associated with working mothers. Polarity analysis indicated that the concept was seen as socially acceptable, liberated, and tense. No significant differences were observed between males' and females' evaluations.