Consumer Hypnotic-Like Suggestibility: Possible Mechanism in Compulsive Purchasing

Author:

Prete M. Irene1,Guido Gianluigi1,Pichierri Marco1

Affiliation:

1. Department of Management, Economics, Mathematics, and Statistics, University of Salento, Lecce, Italy

Abstract

The authors hypothesize a concept, Consumer Hypnotic-Like Suggestibility (CHLS), defined as an altered state of consciousness, as a state causing a tendency to respond positively to messages aimed at inducing consumers to make unplanned purchases. This study aims to investigate the associations of CHLS with interpersonal variables and compulsive purchasing—a frequent and uncontrollable preoccupation with buying or impulses to buy. A study was conducted on a sample of 232 subjects ( n = 111 men; M age = 41 yr.), through the administration of a questionnaire, which measured: CHLS, compulsive purchasing, consumer susceptibility to interpersonal influence (the necessity to enhance one's image in the opinion of others through the consumption of products), and consumer atmospherics, i.e., environmental stimuli known to influence purchasing decisions. Modeling and mediation analyses suggested that internal and external drivers—Consumer Susceptibility to Interpersonal Influence and atmospherics—are positively related to CHLS which affects compulsive purchasing.

Publisher

SAGE Publications

Subject

General Psychology

Cited by 9 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Money Attitudes, Mental Accounting, and Compulsive Buying Behavior Among Football Supporters;Proceedings of the 1st International Conference on Management and Business (ICoMB 2022);2023

2. Hypnotisierbarkeit, Suggestibilität und Trancetiefe;Hypnose in Psychotherapie, Psychosomatik und Medizin;2023

3. The Lost Doctrine: Suggestion Theory in Early Media Effects Research;Journalism & Communication Monographs;2021-05-06

4. German Norms of the Harvard Group Scale of Hypnotic Susceptibility, Form A (HGSHS:A) and Proposal of a 5-Item Short-Version (HGSHS-5:G);International Journal of Clinical and Experimental Hypnosis;2021-01-02

5. Gluttony as predictor of compulsive buying behaviour;British Food Journal;2020-11-25

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