Relationship between the Presentation of the Mommy and I are One Stimulus and Mood

Abstract

In 1992 Weinberger suggested the effects of the presentation of MOMMY AND I ARE ONE might be mediated by its capacity to produce positive mood changes. Later support for this idea is unconvincing because these experiments lack the converging operations required to support the assumption that participants can encode the complete meaning of MOMMY AND I ARE ONE. Furthermore, without justification, they bypassed several variables of importance in prior research. Wide acceptance of findings in this area requires convincing evidence that participants can encode much more information from MOMMY AND I ARE ONE than from other types of subliminal stimuli and from supraliminal stimuli presented briefly. Until such evidence is available, attempts to explore individual differences in neurophysiological responses to MOMMY AND I ARE ONE, after it has been assumed to be encoded, are premature.