Affiliation:
1. Department of Industrial Management, National Taiwan University of Science and Technology
Abstract
An experiment was conducted to investigate the effect of order of report and stimulus type on multidimensional stimulus-identification performance. Analysis showed that the proper order of reporting dimensional attributes depended on stimulus type. If the dimensions were independent heterogeneous attributes, the effect of order of report was not significant. If homogeneous attributes were involved, they should be reported consecutively. The order in which the color attributes should be reported depended on the characteristics of the stimulus dimensions. If there was a natural language-appropriate order of reporting the dimensional attributes, the color attribute should be used as an adjective and reported first. Otherwise, reporting color attribute later seemed to have an advantage because color is less vulnerable to memory deterioration.
Subject
Sensory Systems,Experimental and Cognitive Psychology
Cited by
5 articles.
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