Perception of Men's Personal Qualities and Prospect of Employment as a Function of Facial Hair

Abstract

The present study investigated the contribution of men's facial hair to impression formation. Participants evaluated photographs of one of four versions of a man—clean shaven, mustached, goateed, or bearded—on a 7-point scale. In Study 1, participants were 106 Brazilian undergraduates (68 men and 38 women). Beardedness was associated with older age, greater responsibility, and leftist political ideas. In Study 2, respondents were 50 Brazilian personnel managers (28 men and 22 women) who made hiring decisions at different companies in the city of São Paulo. Personnel managers clearly preferred clean shaven over bearded, mustached, or goateed men as prospective employees. In a hiring situation for a conservative occupation, a man who signals disposition to conform to rules may be preferred by personnel managers over another who signals nonconformity.