Influence of Chopstick Size on Taste Evaluations-Reference-Cited by-同舟云学术

Influence of Chopstick Size on Taste Evaluations

Published:2015-04 Issue:2 Volume:116 Page:381-387
ISSN:0033-2941
Container-title:Psychological Reports
language:en
Short-container-title:Psychol Rep

Author:

Lin Hung-Ming¹,Lin Chien-Huang²,Hung Hui-Hsi²

Affiliation:

1. Department of Business Administration & Institute of Management, Minghsin University of Science and Technology, Hsinchu, Taiwan

2. Department of Business Administration, National Central University, Chung Li, Taiwan

Abstract

This study explored the influence of the length of chopsticks on taste evaluations. Participants ( N = 78; M age = 21.1 yr., SD = 3.8) reported a greater liking for their food and higher purchase intentions when using long rather than short chopsticks. Findings also indicated that the long (vs short) chopsticks caused people to slow down when eating, resulting in greater eating duration and a higher number of mouthfuls. The findings of this study provide insights on research into the role of tableware in food intake.

Publisher

SAGE Publications

Subject

General Psychology

Link

http://journals.sagepub.com/doi/pdf/10.2466/31.PR0.116k21w2

Reference25 articles.

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