Correspondence of Self-Referent Statements and Color Preference

Abstract

The correlation between the description of 40 undergraduate women's favorite colors and their self-description was investigated. Subjects rated adjectives as these applied to their favorite colors, which were selected from the Munsell Book of Color, and then rated the same adjectives as applied to themselves. Analysis indicated that adjective ratings for self-descriptions and favorite colors were significantly correlated at .34, which, however, accounts for but a small proportion of common variance.