Abstract
The study examined the moderating effect of personality variable of excellence on the predictive effectiveness of multi-attribute attitude model. Data were collected from Master's students in business administration at four Canadian universities. Analysis indicated that the students who scored high on excellence showed a stronger correlation between attitude and intention to enter a program than the students who scored low. It was speculated that excellence has potential as a segmentation variable for complex, high involvement products.
Cited by
4 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. A Comparative Study of Job Values of Business Students in France and English Canada;Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration;2009-04-08
2. Impact of Social Change on Job Values: A Longitudinal Study of Quebec Business Students;Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration;2009-04-08
3. JOB VALUES OF FRENCH SPEAKING BUSINESS STUDENTS IN FRANCE AND CANADA: AN OVER TIME STUDY;International Journal of Commerce and Management;1995-01
4. THE EFFECT OF MODERATING VARIABLES ON THE ATTITUDE–BEHAVIOR RELATIONSHIP;International Journal of Public Opinion Research;1993