Can relationship marketing enhance strategic thinking in the public sector? A study of the perceived relationship between subsidised theatres and their government funders/regulators-Reference-Cited by-同舟云学术

Can relationship marketing enhance strategic thinking in the public sector? A study of the perceived relationship between subsidised theatres and their government funders/regulators

Published:2004-11 Issue:4 Volume:9 Page:320-334
ISSN:1465-4520
Container-title:International Journal of Nonprofit and Voluntary Sector Marketing
language:en
Short-container-title:Int. J. Nonprofit Volunt. Sect. Mark.

Author:

Conway Tony,Whitelock Jeryl

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Reference57 articles.

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4. (1980) ‘Foreword’, in and (eds) ‘Marketing the Arts’, Praeger, New York, pp. xiii–xv.

5. and (1980) ‘Organisational Size and its Implications for Marketing Strategy in the Arts’, in and (eds) ‘Marketing the Arts’, Praeger, New York, pp. 75–100.

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