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What makes products look premium? The impact of product convenience on premiumness perception

  • Published:2021-12-13 Issue: Volume: Page:
  • ISSN:0742-6046
  • Container-title:Psychology & Marketing
  • language:en
  • Short-container-title:Psychol Mark

Author:

Cho Hyun Young1ORCID,Lee Sue Hyun2ORCID,Saini Ritesh3

Affiliation:

1. Department of Business Administration Dongduk Women's University Seoul Republic of Korea

2. Department of Business Administration Dongguk University Seoul Republic of Korea

3. Department of Business Administration University of Texas at Arlington Arlington Texas USA

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference83 articles.

1. Consumer Evaluations of Brand Extensions

2. Gender effects on Internet, catalogue and store shopping;Alreck P.;Journal of Database Marketing & Customer Strategy Management,2002

3. The atypicality of sustainable luxury products

4. The impact of salesperson customer orientation on the evaluation of a salesperson’s ethical treatment, trust in the salesperson, and intentions to purchase

5. Perceptions of retail convenience for in‐store and online shoppers;Beauchamp M. B.;The Marketing Management Journal,2010

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