Red price? Red flag! Eye‐tracking reveals how one red price can hurt a retailer
Author:
Affiliation:
1. Department of Marketing, LeBow College of BusinessDrexel UniversityPhiladelphia Pennsylvania
2. Department of Marketing, School of Business AdministrationPennsylvania State University at HarrisburgMiddletown Pennsylvania
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21331
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