1. The Concept of Corporate Planning, Wiley, New York, 1970.
2. and . ‘PIMS: a re-examination’, Academy of Management Review, July 1978, pp. 602–612.
3. Methods of Social Research, The Free Press, New York, 1978.
4. A Taxonomy of Magazine Readership Applied to Problems in Marketing Strategy and Media Selection
5. Boston Consulting Group. Perspectives on Experience, The Boston Consulting Group, Boston, 1972.