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Strategic market analysis and definition: An integrated approach

  • Published:1981-07 Issue:3 Volume:2 Page:281-299
  • ISSN:0143-2095
  • Container-title:Strategic Management Journal
  • language:en
  • Short-container-title:Strat. Mgmt. J.

Author:

Day George S.

Publisher

Wiley

Subject

Strategy and Management,Business and International Management

Reference30 articles.

1. Defining the Business: The Starting Point of Strategic Planning, Prentice-Hall, Englewood Cliffs, N.J., 1980.

2. and . Strategic Market Planning: Problems and Analytical Approaches, Prentice-Hall, Englewood Cliffs, N.J., 1979.

3. Corporate Strategy, McGraw-Hill, New York, 1965.

4. Note on Market Definition and Segmentation, Harvard Business School, Cambridge, Mass., 1979a.

5. ‘The dispute about high-share businesses’, PIMS letter 19, Strategic Planning Institute, 1979b.

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