The structure of service firms and their marketing policies
Author:
Publisher
Wiley
Subject
Strategy and Management,Business and International Management
Reference17 articles.
1. ‘Do we need service marketing?’, pp. 1–29 in Marketing Consumer Services: New Insights, Marketing Science Institute Report, 77–115, Boston (1977).
2. The Purchasing-Power Parity Doctrine: A Reappraisal
3. Just How Misleading are Official Exchange Rate Conversions? A Comment
4. Market concentration— Challenge to corporate planning
5. The Manufacturing/Marketing Orientation and its Information Needs
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