Affective and Cognitive Components of Attitudes in High-Stakes Decisions: An Application of the Theory of Planned Behavior to Hormone Replacement Therapy Use-Reference-Cited by-同舟云学术

Affective and Cognitive Components of Attitudes in High-Stakes Decisions: An Application of the Theory of Planned Behavior to Hormone Replacement Therapy Use

Published:2015-05-07 Issue:6 Volume:32 Page:678-695
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

Schaller Tracey King¹,Malhotra Naresh K.²

Affiliation:

1. Georgia Gwinnett College

2. Georgia Institute of Technology

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.20809/fullpdf

Reference112 articles.

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5. Dimensions of consumer expertise;Alba;Journal of Consumer Research,1987

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