The buffering effect of continuous corporate social responsibilities engagement on negative consumer responses toward brand crises
Author:
Affiliation:
1. Department of Clothing & Textiles, College of Human Ecology Kyung Hee University Seoul South Korea
2. Hospitality and Retail Management Texas Tech University Lubbock Texas USA
Publisher
Wiley
Subject
Management, Monitoring, Policy and Law,Strategy and Management,Development
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/csr.2309
Reference73 articles.
1. The new brand tax;Allen J.;The Wall Street Journal,2004
2. An Extended Model of Moral Outrage at Corporate Social Irresponsibility
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