The impact of corporate social responsibility on customer loyalty: A case for two global corporations in China
Author:
Affiliation:
1. The Business School of Edinburgh Napier University; United Kingdom
2. The Business School of Newcastle University; United Kingdom
3. Lincoln International Business School; University of Lincoln; United Kingdom
Publisher
Wiley
Subject
Finance,General Business, Management and Accounting
Reference63 articles.
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4. Social identity theory and the organization;Ashforth;Academy of Management Review,1989
5. What will consumers pay for social product features?;Auger;Journal of Business Ethics,2003
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