Affiliation:
1. Sunway Business School Sunway University Sunway City Selangor Malaysia
2. School of Business Law and Entrepreneurship Swinburne University of Technology Hawthorn Victoria Australia
3. Faculty of Business Design and Arts Swinburne University of Technology Kuching Sarawak Malaysia
4. Department of Marketing Strategy and Innovation Sunway Business School Sunway University Sunway City Selangor Malaysia
Abstract
AbstractPublishing in premier journals is a multifaceted challenge that requires not only conducting impactful research but also mastering the art of scholarly writing. This article offers a comprehensive guide, specifically tailored for quantitative research, a dominant methodology in premier journals. The guide systematically navigates through each section of a quantitative research paper—title, abstract, keywords, introduction, literature review, methodology, results, discussion, conclusion, and references—providing clear, actionable advice. Drawing from a research publication in a Q1‐ranked journal as an illustration, this guide elucidates the nuances of constructing an engaging and rigorous quantitative research paper. The guide also delves into the expectations of editors and reviewers, offering innovative strategies and insights to enhance the clarity, coherence, and persuasiveness of submissions. Designed to resonate deeply with quantitative scholars, this guide empowers researchers to craft research papers that not only align but surpass the expectations of premier journals.
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6 articles.
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