Color-emotion associations in the pharmaceutical industry: Understanding Universal and local themes-Reference-Cited by-同舟云学术

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Color-emotion associations in the pharmaceutical industry: Understanding Universal and local themes

Published:2011-08-12 Issue:1 Volume:37 Page:59-71
ISSN:0361-2317
Container-title:Color Research & Application
language:en
Short-container-title:Color Res. Appl.

Author:

Lechner Anat,Simonoff Jeffrey S.,Harrington Leslie

Publisher

Wiley

Subject

General Chemical Engineering,General Chemistry,Human Factors and Ergonomics

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/col.20643/fullpdf

Reference47 articles.

1. Arnst C http://www.businessweek.com/technology/content/apr2009/tc20090422_423051. htm

2. http://www.google.com/search?q=IMS+Health.+Annual+Report+2005&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a

3. http://www.marketresearch.com/product/display.asp?productid=1213017&g=1

4. Pharmaceutical brands: Do they really exist?;Moss;Int J Med Mark,2001

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