Affiliation:
1. Xavier University
2. Texas Tech University
3. Kansas State University
Subject
Marketing,Applied Psychology
Reference53 articles.
1. Identifying feelings elicited by advertising;Aaker;Psychology & Marketing,1988
2. Beyond the extended self: Loved objects and consumers' identity narratives;Ahuvia;Journal of Consumer Research,2005
3. When consumers love their brands: Exploring the concept and its dimensions;Albert;Journal of Business Research,2008
4. Becker , L. A. 2000 Effect size (ES) http://www.bwgriffin.com/gsu/courses/edur9131/content/EffectSizeBecker.pdf
5. Possessions and the extended self;Belk;Journal of Consumer Research,1988
Cited by
61 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献