Understanding two-sided persuasion: An empirical assessment of theoretical approaches-Reference-Cited by-同舟云学术

Understanding two-sided persuasion: An empirical assessment of theoretical approaches

Published:2007 Issue:7 Volume:24 Page:615-640
ISSN:0742-6046
Container-title:Psychology and Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

Eisend Martin

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference81 articles.

1. Good Empirical Generalizations

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3. The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance

4. An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance

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