From value congruence to employer brand: Impact on organizational identification and word of mouth

Author:

Charbonnier-Voirin Audrey1,Poujol Juliet F.2,Vignolles Alexandra1

Affiliation:

1. INSEEC Business School

2. Université Montpellier 1

Publisher

Wiley

Subject

Management of Technology and Innovation,Marketing,Public Administration,Business and International Management

Reference66 articles.

1. Effect of employer brand image on application intentions of B-School undergraduates;Agrawal;Vision,2009

2. The employer brand;Ambler;The Journal of Brand Management,1996

3. Employer branding: Sustainable HRM as a competitive advantage in the market for high-quality employees;App;Management Revue,2012

4. Social identity and the organization;Ashforth;Academy of Management Review,1989

5. Conceptualizing and researching employer branding;Backhaus;Career Development International,2004

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