How to alleviate consumer skepticism concerning corporate responsibility: The role of content and delivery in CSR communications-Reference-Cited by-同舟云学术

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How to alleviate consumer skepticism concerning corporate responsibility: The role of content and delivery in CSR communications

Published:2020-05-28 Issue:6 Volume:27 Page:2477-2490
ISSN:1535-3958
Container-title:Corporate Social Responsibility and Environmental Management
language:en
Short-container-title:Corp Soc Responsib Environ Manag

Author:

Moreno Floritzel¹,Kang Jiyun²³^ORCID

Affiliation:

1. Buying and Merchandising Division Star Furniture Houston Texas USA

2. School of Family and Consumer Sciences Texas State University San Marcos Texas USA

3. Consumer Science Division School of Hospitality and Tourism Management, Purdue University West Lafayette Indiana USA

Publisher

Wiley

Subject

Management, Monitoring, Policy and Law,Strategy and Management,Development

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/csr.1969

Reference66 articles.

1. Affect and Retail Shopping Behavior: Understanding the Role of Mood Regulation and Regulatory Focus

2. The impact of perceived corporate social responsibility on consumer behavior

3. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives

4. The Impact of Corporate Social Responsibility on Consumer Preference: A Structural Equation Analysis

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