Perception and purchase behavior of young Indian consumers towards Chinese products under the backdrop of their economic and political rivalry
Author:
Affiliation:
1. Department of Management Amrita Vishwa Vidyapeetham Bengaluru India
Publisher
Wiley
Subject
Political Science and International Relations,Public Administration
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/pa.2388
Reference77 articles.
1. Conflict or Cooperation? India and Pakistan in Shanghai Cooperation Organisation
2. Executive Insights: Exploring the Practical Effects of Country of Origin, Animosity, and Price–Quality Issues: Two Case Studies of Taiwan and Acer in China
3. Animosity towards economic giants: what the little guys think
4. Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach
5. The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies
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