Guest editorial overview: ‘Mapping the future of consumer behaviour using disruptive technologies’

Author:

Behl Abhishek1ORCID,Nigam Achint2ORCID,Vrontis Demetris34

Affiliation:

1. Department of Information Management Management Development Institute Gurgaon Gurgaon India

2. Department of Marketing Birla Institute of Technology and Science Pilani India

3. Department of Management, School of Business University of Nicosia Nicosia Cyprus

4. Department of Management Studies, Adnan Kassar School of Business Lebanese American University Beirut Lebanon

Abstract

AbstractBusinesses of the 21st century are utilizing technology in developing offerings for the growth of their businesses. From taking a minor role in formulating business decisions, technologies now have a larger stake. Disruptive technologies like artificial intelligence, virtual reality, robotics, blockchain, 3D printing, 5G, Internet‐of‐Things, digital twins and augmented reality are changing how marketing strategies are developed and consumer behaviour is shaped. Our special issue contributes to enhancing the academic and industry‐relevant knowledge of such new‐age technologies and their marketing implications. The papers in this issue focus on the changing consumer behaviour in sectors like healthcare, apparel, footwear to highlight the critical role played by disruptive tech in shaping the modern world marketing and business plans.

Publisher

Wiley

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